Modernizing the Online Card Shopping Experience
Outcome:
Successful launch of a new site experience focused on modernizing the online greeting card shopping and sending experience; technical platform and online service for sending greetings cards online that drove increased sales, positive consumer feedback and new partnership opportunities with customers.
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Achieved by:
Driving alignment
- Creating alignment on the vision across key leaders through a series of 10 design workshops and ongoing conversations across all levels of the enterprise
- Collaborating with development partners to build the technology needed to support the vision
Design Leadership
- Leading design team through creation of a new site experience – including the design of 18 features, a design system with 50+ components, and 300+ iterative usability tests
- Executing a new content strategy with a cross-functional team and led effort to implement a new taxonomy across thousands of SKUs
Strategic Product Management
- Mitigating risks associated with launching a new site through creation and execution of a phased launch plan
- Developing a plan to measure the consumer experience leveraging quantitative and qualitative data shared on a regular cadence
Leah Allen 